en.v and Zain Announce ‘REUSE’ Program to Promote Environmental Awareness in Kuwait

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Program to include interactive and educational activities focusing primarily on youth empowerment, advocacy and capacity-building

Kuwait City: The en.v Initiative, a leading organization dedicated to social responsibility in the Arab World and Zain, the leading mobile telecommunications provider in Kuwait, announce the launch of the REUSE Program – a program that promotes environmental sustainability and community participation in Kuwait.
“In this day and age our environment is facing dire challenges, most of which are due to socio-political and economic factors. Our aim has always been to further the development of Kuwait in all its sustainable forms and empower a new generation of leaders. The REUSE Program in 2013 will strive to elaborate on these principles,” said Zahed Sultan, the Managing Director of The en.v Initiative.

REUSE was established by en.v in 2007 as a yearly exposition, which served as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.

After a successful five year-run, REUSE has now been repositioned from an annual event to an ongoing social development program to further its goal of raising environmental awareness in Kuwait while engaging the local community. Driven by creativity, this new program will include various interactive and educational activities focusing primarily on youth empowerment, advocacy and capacity-building, and will engage a variety of stakeholders from the public, private and civic sectors.

Zain has been a dedicated supporter of the en.v Initiative since its inception in January of 2008. Through en.v’s publication, advisory services, and annual environmental awareness event “REUSE” (www.projectreuseme.com), Zain has consistently played an active role alongside en.v in promoting awareness for socially driven issues and engaging the general public, with a particular focus on the environment.

Waleed Al-Khashti, Zain’s Corporate Communications and Relations Manager in Kuwait, said: ” Zain always thrives to contribute to society’s many sectors, including the environment. Keeping our environment green and healthy is a goal we always aim to accomplish by choosing responsible and accountable ways of recycling, and accomplishing that goal would eventually make our company an example in the telecommunications industry as well as across other industries. Our partnership with en.v came from our strong belief and commitment to Corporate Social Responsibility initiatives, and from our role as a committed, leading company in the Kuwaiti community”.
The REUSE Program will include activities such as educational roadshows and competitions, community events, online environmental campaigns and workshops. The first of these activities will be the ‘Recycled Art Competition’ whereby school and university students will compete with each other to create the best works made entirely out of scrap / recycled materials. Selected artwork from each school will then be displayed in a high traffic location for the general public to view and vote for their favorite pieces – with an exciting Grand Prize to be offered by Zain.

In its first year, the REUSE Program hopes to increase environmental awareness amongst the general public and drive Kuwait a step further towards a future where citizens and residents, of all ages and walks of life, have acquired more sustainable day-to-day habits. ENDS

About en.v
en.v (a subsidiary of El Boutique Creative Group http://www.elboutique.com) is an organization dedicated to promoting social responsibility and environmental sustainability in the Arab world. The organization’s activities include planning and implementing social development and environmental programs in the Middle East by creating strategic partnerships with local civil society organizations, governmental actors, and the private sector. Through collaborative efforts and online platforms, en.v raises awareness for pressing social issues as well as leading development initiatives in the MENA region.
Read the official REUSE blog:
http://www.projectreuseme.com

Join en.v online:
http://www.envearth.com

Join the en.v Facebook Fan Page:

http://www.facebook.com/envinitiative

Follow us on Twitter:
http://www.twitter.com/env_initiative

Watch us on YouTube:
http://www.youtube.com/envearth

For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email: env@envearth.com
Web: http://www.envearth.com

About Zain
Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to over 44.4 million active customers as of 30 June, 2013. With a commercial presence in 8 countries, Zain operates in: Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in Wana Telecom, now branded ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).
For more, please email info@zain.com or visit:
http://www.zain.com

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en.v Celebrates Earth Day at REUSE 5.0 with 96 Students from 7 Schools in Kuwait


On April 22nd, The en.v Initiative (en.v), an organization dedicated to social responsibility in the Arab world hosted a three hour interactive “Earth Day Celebration” event at REUSE 5.0 at the Australian College of Kuwait (ACK).The event was attended by 96 students from seven public and private schools in Kuwait to celebrate International Earth Day in a fun and educational way; learning about key environmental issues in Kuwait & innovative ways of addressing them.

The Earth Day celebration was preceded by a welcome tour of the REUSE 5.0 space by Zahed Sultan, Managing Partner and CEO of en.v. Thereafter, a host of interactive presentations were given to the students to raise awareness for various initiatives. Presentations included the following:

1.    Wildlife Protection by Ayeshah Al Humaidhi, Founder – K’S PATH
2.    Marine Conservation by Angelique Bhattacharjie, Program Manager – Al Yaal
3.    Youth Activism in Kuwait by Elisa Franceschinis, Program Manager – Voice for Success Program
4.    Environmental Youth Activism by Hiba Arshad, Founder – I AM Challenge Kuwait
5.    Eco-Friendly Weaving by Patricia Redding, Supervisor – Sadu House Kuwait
6.    Water Conservation by Joy Weir, Team Leader – Green Ambassadors Kuwait

The children were then offered a healthy meal from LoFat and a complimentary Body Mass Index (BMI) check supervised by one of their dieticians.  To conclude the Earth Day Celebration, internationally renowned Moroccan artist and photographer Hassan Hajjaj and award winning Graphic Designer, Tarek Atrissi gave short inspirational talks on incorporating eco-friendly thought into creative art projects. The students were then treated to an enthralling musical performance by boundary-pushing young Gnawa master, SimoLagnawi, before boarding buses back to their respective schools.

Schools that attended the Earth Day event at REUSE 5.0 included the Fahaheel Al-Watanieh Indian Private School, Kuwait International English School, American School of Kuwait, Al- Mansouriya High School, and Universal American School amongst others.

About REUSE:
REUSE is an annual exposition that serves as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public. REUSE aims to promote eco-friendly living and provide a platform for those who strive to incorporate this principle into their work.

About en.v:
en.v (a subsidiary of El Boutique Creative Group http://www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world.  en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

To Learn More:
Join the REUSE 5.0 event page on Facebook:
https://www.facebook.com/events/154941031290633/

Read the REUSE official blog:
http://www.projectreuseme.com
Join en.v online:
http://www.envearth.com

Join the en.v Facebook Fan Page:
http://www.facebook.com/envinitiative

Follow us on Twitter:
http://www.twitter.com/env_initiative

Watch us on Youtube:
http://www.youtube.com/envearth

For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email : env@envearth.com
Web: http://www.envearth.com
Added By : en.v Initiative  (Apr 25, 2012)

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REUSE 5.0 Layout Plan

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REUSE 5.0 Daily Schedule

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en.v Announces REUSE 5.0 Participants


REUSE, now in its fifth year, serves as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.

This year REUSE 5.0 is being held on April 19-22 of 2012 on the premises of the Australian College of Kuwaitfrom 5 to 9pm daily with an expansive participation list to date.  On a daily basis, REUSE 5.0 will feature a dynamic mix of art galleries, music, short films, a lounge, trendy eco- fashion & accessories & more. We have compiled a detailed list of participants to date. We apologize if certain names were not mentioned – we definitely appreciate everything you have done for us thus far and look forward to showcasing your talents at REUSE 5.0!

Sponsors
1.    Australian College of Kuwait
2.    Agility
3.    Bazaar
4.    El Boutique
5.    Kharafi National
6.    MRC
7.    PH7
8.    Utilities Development Company
9.    Zain Telecommunications Co.

Social Programs
1.    Al Yaal – Kuwait
2.    Arij – Lebanon
3.    AUK – Environment Studies
4.    Creative Art Platform (CAP)
5.    K’s PATH
6.    Kuwait Dive Team
7.    Spread the Passion
8.    Voice for Success – Kuwait

Boutiques
1.    Arij – Lebanon
2.    Green Sac
3.    House of Butterflies
4.    L’Occitane
5.    Solarity

Community
1.    American School of Kuwait
2.    American University of Kuwait
3.    Box Hill College Kuwait
4.    British School Kuwait
5.    Canadian Bilingual School
6.    Delhi Public School
7.    Gulf University for Science & Technology
8.    Kuwait American School
9.    Kuwait English School*
10.    Artonauts
11.    New English School
12.    The English Academy *
13.    Universal American School

Market
1.    LB o J’zazz
2.    Madhawi Bint Yagout
3.    Nerissa Alford
4.    Little Beads
5.    Press Designs
6.    Salvation Army

Art
1.    Aseel Al Yaqoub
2.    Aziz Alhumaidhi
3.    Bianca Simonian
4.    Dana Al Nafisi
5.    Dar Al Funoon
6.    FA Gallery
7.    Hassan Hajjaj
8.    Simo Lagnawi
9.    Tarek Atrissi
10.    Zahed Sultan

Café
1.    Lofat
2.    Munch

Lounge
1.    Istidamah

Diwaniya
1.    SimoLagnawi

Awareness
1.    Green Ambassadors

Multimedia
1.    Sadu House

Partners & Suppliers
1.    Weber Shandwick MENA
2.    Gemini
3.    FUBUCO

& Many Many More…

To Learn More:

Join the REUSE 5.0 event page on Facebook:
https://www.facebook.com/events/154941031290633/

Read the REUSE official blog:
http://www.projectreuseme.com

Join en.v online:
http://www.envearth.com

Join the en.v Facebook Fan Page:
http://www.facebook.com/envinitiative

Follow us on Twitter:
http://www.twitter.com/env_initiative

Watch us on Youtube:
http://www.youtube.com/envearth

For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email : env@envearth.com
Web: http://www.envearth.com

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REUSE 5.0 Under Development by Kharafi National

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REUSE 5.0 Workshop by Tarek Atrissi – “The Designer as an eco-Friendly Activist”


As part of REUSE 5.0, en.v’s annual exposition to promote eco-friendly living in Kuwait, we will be organizing a series of workshops entitled “The Designer as an eco-Friendly Activist” on April 19th & 21st 2012. The workshops will be conducted by Tarek Atrissi, an award winning Graphic Designer with an impressive educational background and portfolio . He is currently principal of his own design studio, Tarek Atrissi Design (www.atrissi.com), based in the Netherlands.

These workshops are Ideal for Design Major, Graphic Designers, Graphic Professionals (Marketing & Communications Dept. of Companies) not to mention a unique platform to apply conceptual / practical skills into meaningful design initiatives that strengthen the link between environment and design. Please Download Application for further details regarding schedule, fees etc…

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