Kuwait City: The en.v Initiative, a leading organization dedicated to social responsibility in the Arab World and Zain, the leading mobile telecommunications provider in Kuwait, announce the launch of the REUSE Program – a program that promotes environmental sustainability and community participation in Kuwait.
“In this day and age our environment is facing dire challenges, most of which are due to socio-political and economic factors. Our aim has always been to further the development of Kuwait in all its sustainable forms and empower a new generation of leaders. The REUSE Program in 2013 will strive to elaborate on these principles,” said Zahed Sultan, the Managing Director of The en.v Initiative.
REUSE was established by en.v in 2007 as a yearly exposition, which served as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.
After a successful five year-run, REUSE has now been repositioned from an annual event to an ongoing social development program to further its goal of raising environmental awareness in Kuwait while engaging the local community. Driven by creativity, this new program will include various interactive and educational activities focusing primarily on youth empowerment, advocacy and capacity-building, and will engage a variety of stakeholders from the public, private and civic sectors.
Zain has been a dedicated supporter of the en.v Initiative since its inception in January of 2008. Through en.v’s publication, advisory services, and annual environmental awareness event “REUSE” (www.projectreuseme.com), Zain has consistently played an active role alongside en.v in promoting awareness for socially driven issues and engaging the general public, with a particular focus on the environment.
Waleed Al-Khashti, Zain’s Corporate Communications and Relations Manager in Kuwait, said: ” Zain always thrives to contribute to society’s many sectors, including the environment. Keeping our environment green and healthy is a goal we always aim to accomplish by choosing responsible and accountable ways of recycling, and accomplishing that goal would eventually make our company an example in the telecommunications industry as well as across other industries. Our partnership with en.v came from our strong belief and commitment to Corporate Social Responsibility initiatives, and from our role as a committed, leading company in the Kuwaiti community”.
The REUSE Program will include activities such as educational roadshows and competitions, community events, online environmental campaigns and workshops. The first of these activities will be the ‘Recycled Art Competition’ whereby school and university students will compete with each other to create the best works made entirely out of scrap / recycled materials. Selected artwork from each school will then be displayed in a high traffic location for the general public to view and vote for their favorite pieces – with an exciting Grand Prize to be offered by Zain.
In its first year, the REUSE Program hopes to increase environmental awareness amongst the general public and drive Kuwait a step further towards a future where citizens and residents, of all ages and walks of life, have acquired more sustainable day-to-day habits. ENDS
en.v (a subsidiary of El Boutique Creative Group http://www.elboutique.com) is an organization dedicated to promoting social responsibility and environmental sustainability in the Arab world. The organization’s activities include planning and implementing social development and environmental programs in the Middle East by creating strategic partnerships with local civil society organizations, governmental actors, and the private sector. Through collaborative efforts and online platforms, en.v raises awareness for pressing social issues as well as leading development initiatives in the MENA region.
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The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to over 44.4 million active customers as of 30 June, 2013. With a commercial presence in 8 countries, Zain operates in: Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in Wana Telecom, now branded ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).
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