The en.v Initiative Concludes the REUSE 4.0 Exposition

Plans to expand their presence with strategicpartners to raise the awareness for sustainable living across the Arab region

REUSE 4.0 Awards Ceremony From Left to Right: Zahed Sultan – Managing Partner & CEO – en.v, Usameh Jamali – Advisor to the Chairman (ACK), Wafa Alobaidat – Founder of Sketchbook, Abdulwahab al Ghanim – Managing Partner & GM – en.v

Kuwait City, Kuwait – January 30, 2011 – ‘The en.v Initiative’ (en.v), an organization dedicated to social responsibility in the Arab World, and a subsidiary of El Boutique Creative Group, successfully concluded the REUSE 4.0 Exposition. This year’s four-day event witnessed a significant increase in participation, dignitary and general public attendance and was well received by VIP’s and the general public in the Kuwaiti community.

The exposition which was held under the patronage of Sheikh Jaber Al Muhbarak Al Hamad Al Sabah, First Deputy Prime Minister, Minister of Defense, President of the Environment Supreme Council and also attracted major interest and support from a number of attending VIP’s and officials who believe in fostering creative talents and encouraging sustainable, environmentally responsible practices.

“We arepleased with the results of this year’s edition of REUSE in Kuwait. REUSE 4.0 witnessedunprecedented success that surpassed many of our expectations.” said Zahed Sultan, CEO and Managing Partner, the en.v Initiative. “In comparison (contrast is a negative word)to previous editions, REUSE 4.0 increased exponentially in size, participation, and daily activities. We are humbled by the significant supportreceived this year from VIPs and renowned companies in the public, private, and civic sectors.”

REUSE 4.0 featured a dynamic mix of art galleries, music, film screenings, mixed media installations, electric go-kart test drives, a lounge, trendy eco- fashion products and accessories, prizes and awards. The exposition also recognized and awarded a number of aspiring creative talents such as NurKaoukji, who won a $1,000 prize for her “Best Mixed Media” submission.

Markus Wildi, Vice President of Corporate Development in Kuwait, President, Dow Middle East said: “As a global leader in sustainability, we are proud to have taken part in and supported REUSE 4.0 as the Title Partner. The successful event was in line with our 2015 Sustainability Goals, and also with ourcommitment to encourage sustainable practices and environmental awareness in the Kuwaiti community. We are looking forward to a continued fruitful relationship with en.v to promote sustainability in Kuwait.”

In line with its ongoing efforts to encourage and promote eco-friendly, sustainable living, REUSE 4.0 will host a speakers forum in the spring, where senior leaders from a number of multinational and global entities will come together to discuss issues around environmental responsibility and legislation in the Arab world. The en.v Initiative has also strategized to expand its presence across the Arab region through establishing key public and private partnerships in 2012.

REUSE 4.0 is supported by a Title Partnership from Dow Chemical in the Middle East, a Preferred Partnership from Zain in Kuwait, along with a host of private sector partners such as Agility, MRC, ExxonMobil as well as a number of leading media organizations.

REUSE is an annual exposition that serves as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.

About en.v
en.v (a subsidiary of El Boutique Creative Group is an initiative dedicated to social responsibility in the Arab world.  en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

Read the REUSE official blog:

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For more information please contact:

The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email :
Rosie Muhanna
Weber Shandwick Kuwait
Tel: 965 2232 2998


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