Under Patronage of Sheikh Jaber Al Mubarak Al Hamad Al Sabah: The ‘en.v Initiative’ Launched REUSE 4.0 Exposition in Kuwait

150+ Participants, 10 Modules, 3 Days to Promote Eco-Friendly Living

Kuwait City, Kuwait – 12 January, 2011- ‘The en.v Initiative’ (en.v), a leading organization dedicated to social responsibility in the Arab World, and a subsidiary of El Boutique Creative Group, announced the launch of the REUSE 4.0 Exposition. The three-day exposition will kick started in Kuwait from the 11th to the 13th of January 2011 from 04:00PM to 09:00PM daily at the Australian College of Kuwait (ACK).

REUSE 4.0 was inaugurated with an opening ceremony on 10th January 2011 under the patronage of Sheikh Jaber Al Mubarak Al Hamad Al Sabah, First Deputy Prime Minister, Minister of Defense. The ceremony was followed by a “Private Viewing” night from 6 to 9pm and was attended by key members from the local and regional community.

In its fourth edition, REUSE 4.0, a leading sustainability and recycling platform in Kuwait, where more than 150 participants – from non-profit organizations, companies, professionals and aspiring creative talents – come together to interact and showcase innovative solutions to promote sustainable living. The exposition comprises a total of 10 modules to encourage and promote eco-friendly living.  REUSE 4.0 is constructed on a 5000+ sqm empty parking lot on ACK’s campus – using scrap and waste material.

On a daily basis, REUSE 4.0 will feature a dynamic mix of art galleries, music, film screenings, mixed media installations, go-kart races, a lounge, trendy eco- fashion products and accessories, prizes, surprises & more.

Zahed Sultan, CEO and Managing Partner, The en.v Initiative said: “We are very pleased to launch REUSE 4.0 for the fourth time in Kuwait. This year’s exposition has increased exponentially in size, participation, and daily activities – with significant support from renowned companies in the public and private sector who are keen to continue to raise awareness regarding environmental responsibility and sustainability.”

REUSE 4.0 is supported by a Title Partnership from Dow Chemical in the Middle East, a Preferred Partnership from Zain in Kuwait, along with a host of private sector partners such as: Agility, MRC, ExxonMobil as well as a number of leading media organizations.

REUSE is an annual exposition that serves as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.

About en.v
en.v (a subsidiary of El Boutique Creative Group http://www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world.  en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

Read the REUSE official blog:

Join en.v online:

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For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email: env@envearth.com

Rosie Muhanna
Weber Shandwick Kuwait
Mob: +965 6621 6910

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