The en.v Initiative Receives Dow Chemical Pledge of Support for REUSE 4.0

Kuwait City, Kuwait – 12 December, 2010- ‘The en.v Initiative’, a leading organization dedicated to social responsibility in the Arab World, and a subsidiary of El Boutique Creative Group and Dow Chemical in Kuwait today announced the signing of a partnership agreement to support environmental programs in Kuwait.

Markus Wildi, Vice President of Corporate Development in Kuwait, President of Dow Middle East and Zahed Sultan, CEO and Managing Partner of The en.v Initiative; signed the one-year partnership agreement at en.v’s headquarters in Kuwait City.

As a part of this partnership, Dow committed to support en.v’s non-profit marine conservation program, which is mandated with preserving and protecting Kuwait’s marine environment, starting with three Kuwaiti islands: Khubbar, Quaroh and Umm Al Maradim. The program will be called ‘Dow’s Marine Conservation Program’ and will include activities ranging from the development of centralized and public use waste facilities, periodic diving and waste collection exercises, reef restoration and regeneration, and public awareness campaigning.

The partnership with en.v will also include Dow’s Title Sponsorship of REUSE 4.0, a leading sustainability and recycling platform in Kuwait, where community members come together to interact and recreate innovative solutions to promote sustainable living. REUSE 4.0 provides a platform for leading public and private organizations, schools and universities, and community members to join hands to encourage responsible behaviors and provide opportunities to make a difference in the community. REUSE 4.0 will also invite local and amateur designers to showcase their talents in innovative product design, art, fashion, photography, film, and more produced entirely from scrap and recycled materials.

Zahed Sultan, CEO and Managing Partner, The en.v Initiative said: “Through a multitude of engaging platforms, The en.v Initiative is increasingly attracting members of the community to pledge their support for environmental preservation and social development. Dow’s commitment to en.v’s programs for 2011 plays a significant role in further emphasizing private sector responsibility towards their respective stakeholder communities.”

“At Dow, we combine the innovation of our people and our technology expertise to offer sustainable solutions for the world’s pressing challenges, including challenges facing the environment,” said Markus Wildi, Vice President of Corporate Development in Kuwait, President of Dow Middle East. “As a part of Dow’s 2015 Sustainability Goals, we are committed to positively impact the communities where we operate, and enhance the health and sustainability of our environment. Our partnership with en.v is yet another example of how Dow contributes to the development and sustainability of the Kuwaiti community, by building awareness about the environment and encouraging sustainable practices.”

Dow shares a 15-year partnership with Kuwait based on common values and successful milestones. Dow’s commitment towards Kuwait has been demonstrated through the many investments and long-standing relationships such as the six successful joint ventures with PIC, among which are EQUATE, MEGlobal, and The Kuwait Olefins Company. Dow has also been supporters of various development and educational programs aimed at nurturing and developing the Kuwaiti youth.

Since its inception, over two years ago, en.v has sought to raise awareness for key social and environmental challenges in the region today, and to promote responsible living within the respective communities. Ultimately, en.v aspires to nurture the development of a new kind of citizen in the region – one who is alert, aware and conscious of the effects his or her decisions and actions have on society at large and on the environment as a whole.

About The Dow Chemical
Dow combines the power of science and technology with the “Human Element” to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world’s most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow’s diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2009, Dow had annual sales of $45 billion and employed approximately 52,000 people worldwide. The Company’s more than 5,000 products are manufactured at 214 sites in 37 countries across the globe. References to “Dow” or the “Company” mean The Dow

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For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
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2 Responses to The en.v Initiative Receives Dow Chemical Pledge of Support for REUSE 4.0

  1. His says:

    GReat work 🙂 wish you the best of luck

  2. Pingback: PSFK » How Social Entrepreneurship Succeeds In Kuwait

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