en.v & Zain Celebrate Earth Month in Kuwait with Diverse Outreach and Capacity-Building Activities for the Community

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Kuwait City, June 2, 2014 – The en.v Initiative, a leading organization dedicated to social responsibility in the Arab World and Zain, the leading mobile telecommunications provider in Kuwait, announce major accomplishments in the series of activities held in celebration of Earth Month as part of REUSE – a program that promotes environmental sustainability and community participation in Kuwait.

REUSE was repositioned last year from an annual event to an ongoing social development program which includes activities such as art competitions and educational roadshows, workshops, online environmental campaigns and community events.

In celebration of Earth Day, REUSE organized an environmental fair and interactive art installation at the Scientific Center from April 17th to 19th. The ‘crowd-sourced’ installation took the shape of a seven meter life-size whale constructed with a steel frame and wire mesh material. The whale was completed by participants through weaving used plastic bags into its frame, thus reusing them in a creative way to complete the outer-body of the whale. The aim of the activity was to raise awareness amongst the general public of the effects of consumer waste on Kuwait’s marine environment in a collaborative and fun way. Over 1000 students from 20 local schools, and 3000+ members of the general public participated in the event over the course of three days.

Waleed Al Khashti, Zain Kuwait’s Corporate Communications and Relations Manager said: “Zain’s long-term Corporate Social Responsibility and Sustainability Programs support factors that improve the lives of people in society, and tackling environmental issues is one of the most important areas we work in. At Zain, we aim to promote a healthy and sustainable lifestyle by maintaining a healthy environment, and so we intend to continue launching initiatives that serve that purpose both internally as well as externally. The REUSE program, in collaboration with en.v, is an excellent platform for both organizations to spread awareness and educate people about the preservation of a healthy and sustainable environment.”

REUSE also held its first Upcycled Art Workshop for educators at Sadu House on May 1st, engaging a total of 25 participants and six trainers from 19 different Kuwaiti schools and universities. The workshop focused on how to raise awareness for the environment, promote recycling / upcycling, and highlight the importance of waste management to the community through classroom teachings in a creative way.

Ninar Al Qames, Community Outreach Manager at en.v, states “There is still work to do before the community at large becomes fully aware of its impact on the deterioration of our environment, but through the support of our partners in academic institutions we are able to connect with students that represent the hope for a more sustainable future”.

This summer, REUSE will be expanding its reach amongst the general community through the implementation of a social awareness campaign in the coming months, which will aim to engage the public directly in the promotion of eco-friendly lifestyles and the creation of an environmentally conscious Kuwait.

About Zain
Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to over 46.2 million active customers as of 31 March, 2014. With a commercial presence in 8 countries, Zain operates in: Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).

For more, please email info@zain.com or visit:
http://www.zain.com
http://www.facebook.com/zain
http://www.twitter.com/zain
http://www.youtube.com/zain

About en.v
en.v (a subsidiary of El Boutique Creative Group http://www.elboutique.com) is an organization dedicated to promoting social responsibility and environmental sustainability in the Arab world. The organization’s activities include planning and implementing social development and environmental programs in the Middle East by creating strategic partnerships with local civil society organizations, governmental actors, and the private sector. Through collaborative efforts and online platforms, en.v raises awareness for pressing social issues as well as leading development initiatives in the MENA region.

Read the official REUSE blog:
http://www.projectreuseme.com

Join en.v online:
http://www.envearth.com

Like en.v on Facebook:
http://www.facebook.com/envinitiative

Follow en.v on Twitter:
http://www.twitter.com/env_initiative

Subscribe to en.v on YouTube:
http://www.youtube.com/envearth

For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email: env@envearth.com
Web: http://www.envearth.com

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Zain and en.v’s REUSE Program Takes Aim at Kuwait’s Environmental Consciousness

REUSE Feb 2014
12th Feb 2014, Kuwait City, Kuwait – The en.v Initiative, a leading organization dedicated to social responsibility in the Arab World and Zain, the leading mobile telecommunications provider in Kuwait, announce major accomplishments in the beginning of 2014 for REUSE – a program that promotes environmental sustainability and community participation in Kuwait.

REUSE was repositioned last year from an annual event to an ongoing social development program which includes activities such as art competitions and educational roadshows, workshops, online environmental campaigns and community events.
One of the first activities launched as part of the program was the “REUSE Recycled Art Competition”. Two-hundred and eighty-six students from eight local schools and universities competed with each other to create the best works made entirely out of scrap / recycled materials, and the top 50 pieces were displayed as an exhibit in The Avenues Mall (Phase III) from January 9th to 11th 2014. Almost 3,000 people voted for their favourite piece on-site, with an estimated 7,000 people engaged at the exhibit by close to 20 volunteers.

“Metallic Stallion” won the public’s hearts and granted its creator, Moustafa Al-Khashab (American University of Kuwait) a $1,000USD cash prize. Several other pieces proved to be serious contenders, including “Guitar” by Asha Thankam Abraham (Fahaheel Al-Watanieh Indian Private School), “The Swirling Curtains” by Tamara Abueish (Universal American School), “Robot Attack Elite Force” by Ahmed A. Mohammed (American University of Kuwait), “Clock” by Kholoud Khalifa Ghayad Al-Dalmani (ARTronauts), “Floating Pool: Transitional Space – Architectural Model” by Zeenab Ebrahim Bu-Abbas (Boxhill College), and “Lamp” by Shouq Jaafar Ali Haydar (Boxhill College).

On January 14-15, en.v also welcomed two international guest trainers, Tarek Atrissi (www.tarekatrissi.com) and Sahar Ghaheri (www.designinghope.com), for the REUSE Design for Social Change workshop, which was held at Bait al-Sadu. Sponsored by Zain Telecommunications and The Body Shop Foundation, the workshop focused on how to harness design strategy and solutions for the non-profit and social sectors, equipping participants with practical skills to promote their causes more creatively and effectively. Twenty-seven participants from 17 different Civil Society Organizations (CSOs) attended the workshop, which included lectures and hands on, interactive training, displaying the continual commitment of Kuwaiti society in embracing new perspectives.

Commenting on Zain’s participation in the program, Waleed Al Khashti, Zain Kuwait’s Corporate Communications and Relations Manager said: “Zain has been a strong supporter of the creation of a greener society as part of its Corporate Social Responsibility strategy, and the company launched initiatives that support this objective internally through its employees, as well as, externally over the years. The company believes the creation of a positive green mindset throughout the nation leads to a greener, healthier environment. Zain’s participation in the REUSE program, for the 5th year in a row, highlights the importance the company places on maintaining a healthy, clean, and green Kuwait.”

The REUSE Educational Roadshow, an interactive educational presentation promoting sustainability and eco-friendly living in Kuwait, also continued in January, with the first presentation of the year taking place at the Universal American School (UAS). The roadshow aims to educate students and their teachers of the importance of recycling due to the pressing issue of waste in Kuwait. To date, 95 students from two schools have taken part in these fun and interactive presentations.

“Community engagement is a primary focus for our social development programs in 2014.” Expressed Zahed Sultan, the Managing Director for en.v. “Founded on an ethos of creativity, en.v’s environmental education activities encourage youth to adopt eco-friendly habits in their day to day lives.”

As the year progresses, REUSE plans to execute further projects that ensure the participation of the local community while supporting a collaborative effort in the reduction of waste in Kuwait for current and future generations.

About Zain

Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to over 44.4 million active customers as of 30 June, 2013. With a commercial presence in 8 countries, Zain operates in: Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in Wana Telecom, now branded ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).
For more, please email info@zain.com or visit: http://www.zain.com
About en.v
en.v (a subsidiary of El Boutique Creative Group http://www.elboutique.com) is an organization dedicated to promoting social responsibility and environmental sustainability in the Arab world. The organization’s activities include planning and implementing social development and environmental programs in the Middle East by creating strategic partnerships with local civil society organizations, governmental actors, and the private sector. Through collaborative efforts and online platforms, en.v raises awareness for pressing social issues as well as leading development initiatives in the MENA region.
Read the official REUSE blog: http://www.projectreuseme.com

Join en.v online:
http://www.envearth.com

Like en.v on Facebook:
http://www.facebook.com/envinitiative

Follow en.v on Twitter:
http://www.twitter.com/env_initiative

Subscribe to en.v on YouTube:
http://www.youtube.com/envearth

For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email: env@envearth.com
Web: http://www.envearth.com

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REUSE Recycled Art Exhibit Featured in Al Watan Newspaper (Kuwait)

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REUSE Recycled Art Exhibit Featured in Mondanité Magazine (Kuwait)

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REUSE Workshop: Design for Social Change

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The en.v Initiative welcomed two guest trainers, Tarek Atrissi (from the Netherlands) and Sahar Ghaheri (from the US), for a workshop held at Bait al-Sadu on January 14th and 15th of 2014. Sponsored by The Body Shop Foundation and Zain Telecommunications, the REUSE Design for Social Change workshop focused on how to harness design strategy and solutions for the non-profit and social sectors, equipping participants with practical skills to promote their causes more creatively and effectively.

Twenty-seven participants from 17 different Civil Society Organizations (CSOs) attended the workshop, which included lectures and hands on, interactive training. Participants were then divided into four groups and made to develop their own design projects, which they presented at the end of the second day.

About Tarek Atrissi

Tarek Atrissi holds a BFA in Graphic Design from the American University of Beirut; a Masters of Arts in Interactive Multimedia from the Utrecht School of the Arts in Holland and an MFA in Design from the School of Visual Arts in New York. His work has been exhibited at the Guggenheim Museum in New York. His awards include the Type Directors Club award for typographic excellence; the Adobe Design Achievement Award; the Dutch Design Award as well as Print Magazine 20 under 30 award. He is currently principal of his own design studio, Tarek Atrissi Design (www.atrissi.com), based in the Netherlands and focusing on bilingual branding and typography; cross cultural graphic design as well arabic type design. His clients include the V&A museum in London; Mathaf Arab Museum of Modern Art in Qatar; BBC and the Arab Thought Foundation

About Sahar Ghaheri

Sahar Ghaheri (New York, USA) is a Bahraini-American designer, change-maker, and Co-Founder of dh studio (www.designinghope.com). dh studio is a Brooklyn-based design consultancy that creates products, brands, and experiences that make a positive difference around the world. The organization is dedicated to working with non-profits and start-up companies that have an environmental or social mission to collaboratively create lasting change in their communities.

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Winner Announcement: REUSE Recycled Art Competition 2013-2014

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REUSE is a program initiated by en.v in partnership with Zain Telecommunications to promote environmental sustainability and community participation in Kuwait. The program includes activities such as educational roadshows and competitions, community events, online environmental campaigns and workshops that will take place throughout the year.

This year’s REUSE Recycled Art Competition and Exhibit was held at The Avenues on the weekend of January 9th to 11th 2014.  The competition involved students from various schools and universities in Kuwait, with the top 50 artwork making it to the exhibit at The Avenues.  Close to 3,000 votes were collected on location, and we are pleased to announce the winning piece.

The winning piece, dubbed “Metallic Stallion”, is a creation by Moustafa El-Khashab, a 26 year-old student from the American University of Kuwait (AUK).  To create the artwork, Moustafa reused nuts, bolts, screws, rivets, cable connectors, metal chain, wires, rollers and a climbing hook.  He “wanted to recreate the organic beauty of a stallion using industrial materials that make it seem like a machine.”

Other top contenders include:

–       “Guitar” by Asha Thankam Abraham (Fahaheel Al-Watanieh Indian Private School)

–       “The Swirling Curtains” by Tamara Abueish (Universal American School)

–       “Robot Attack Elite Force” by Ahmed A. Mohammed (American University of Kuwait)

–       “Clock” by Kholoud Khalifa Ghayad Al-Dalmani (ARTronauts)

–       “Floating Pool:Transitional Space – Architectural Model” by Zeenab Ebrahim Bu-Abbas (Boxhill College)

–       “Lamp” by Shouq Jaafar Ali Haydar (Boxhill College)

Mr. El-Khashab will receive a $1,000 USD cheque as recognition for his efforts in reusing materials to create a masterpiece.  Bravo!

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REUSE Recycled Art Competition @ The Avenues

REUSE_ArtComp_Voting

REUSE is a program initiated by en.v in partnership with Zain Telecommunications to promote environmental sustainability and community participation in Kuwait. The program includes activities such as educational roadshows and competitions, community events, online environmental campaigns and workshops that will take place throughout the year.

We are pleased to announce that the first REUSE Recycled Art Competition will be held as an exhibit at The Avenues Mall (Phase III) from January 9th to 11th, 2014. Several schools and universities across Kuwait have participated in this exciting competition, including Kuwait English School (KES), British School of Kuwait (BSK), Universal American School (UAS), Kuwait American School (KAS), Fahaheel Al-Watanieh Indian Private School (FAIPS), Boxhill College (BHCK), American University of Kuwait (AUK) & ARTtronauts (Art Club).

While creating art, students are showcasing the many innovative ways of reusing recyclables. The purpose of the exhibit is to redefine recycling in Kuwait, by reintroducing residents to the importance of waste reduction. A grand prize will be awarded to the most creative and well produced exhibited work. The winner(s) will be determined through public voting at the exhibit.

Exhibit will be open at The Avenues Phase III from 10AM to 10PM starting Thursday, January 9th to Saturday, January 11th of 2014.

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