Filed under: REUSE 5.0
REUSE is an annual exposition that serves as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.
REUSE aims to promote eco-friendly living and provide a platform for those who strive to incorporate this principle into their work. As in previous years, REUSE will be divided into various modules, as we try to include as many eco-friendly initiatives as possible. This year REUSE 5.0 will held at the Australian College of Kuwait from 18th to 22nd April 2012 and the modules include the following:
Boutiques

This zone will be dedicated to retail boutiques that promote and sell eco‐friendly, fair trade, organic or natural products.
Restaurants

There will be multiple zones dedicated to providing attendees with a healthy mix of local/organic drinks and snacks. Restaurants, gourmet shops and lounges that carry organic food or incorporate environmental sustainability in their activities are welcome to apply.
Social Programs

This is a zone dedicated to highlighting social programs in the MENA region dedicated to sustainable development. All civil society organizations, corporate social responsibility programs or independent initiatives that promote this ideal can apply for a space at the exposition.
REUSE Community

This zone will be dedicated to showcasing the best works of students from various schools and universities around Kuwait. The works need to be made entirely out of scrap/recycled materials.
REUSE community exclusively invites teachers and art directors of schools / universities to apply (not individual students). REUSE will engage an extensive list of schools and university art educators to embed REUSE into their fall curriculum with the output being an exhibition held on their campus. en.v will attend these exhibitions and select the best works to showcase at REUSE 5.0. Selected students are invited to sell their chosen artworks at REUSE 5.0 and keep 100% of the profits! The best student artwork showcased at REUSE 5.0 will also win a $1000 cash prize!
Flea Market

This extension zone is meant to allow self-employed youth, freelance individuals, and members of the community at large to bring in crafts and second hand items from home and put them on display for sale to attendees. Innovative offerings will be the primary parameter for the selection.
Galleries

This will be a zone dedicated to art galleries to showcase their roster of artists/artwork promoting eco-friendly living.
Artists

This zone will be dedicated to commissions by en.v of regional artists that will explore the theme of sustainability through their respective creative mediums.
Workshops

REUSE 5.0 will host a series of training workshops for three days in the field of sustainability and creativity. These workshops will be conducted by globally renowned experts in the field of design and the arts. Students, graphic designers, and artists are invited to apply for and attend these workshops.
A speakers’ forum will also be held during the course of the workshops and will feature exciting discussion topics by a panel of international experts.
Live Performances

The main stage at REUSE 5.0 will play host to several live acoustic music performances during the course of the exposition. Performers’ names will be announced soon. You are invited to book your tickets for these performances (in advance) as the availability of seats will be limited.
Recycling Center

en.v invites the community at large to bring their scrap paper, cardboard, plastic, aluminum, and glass from home to the REUSE 5.0 exposition. We will segregate all waste on-site and have it recycled on your behalf. Start saving everything today!
School Tours

We organize school tours to raise awareness of environmental & social issues among school children in order to make a positive impact on their lifestyle. Educators can book a guided school tour of REUSE 5.0 (in advance) for their respective class(es) / grades.
Film Screening Room

In this zone we will be screening documentaries and films related to environmental and social issues worldwide. We welcome submissions by amateur or professional directors and producers for consideration.
Volunteers

We always welcome volunteers to help us setup and manage the various modules of REUSE 5.0 and assist participants and attendees during the exposition.
Ceremonies

On the first day of REUSE 5.0 there will be a private viewing evening and inauguration ceremony dedicated to our sponsors, as well as an exclusive VIP tour for public sector attendees (by invitation only).
On the last day of REUSE 5.0 there will be a short ceremony dedicated to awarding the participants with the most innovative and notable contributions to the exposition.
Sponsors

Another way to participate in REUSE is as a sponsor. Approved sponsors’ brands (logos) will be featured in REUSE 5.0’s six-month multimedia campaign. Partner organizations will receive a 2x3m booth to showcase their achievements in social responsibility, along with a host of other benefits for the duration of the REUSE 5.0 exposition.
Press Room (Media)

Reaching out to the general public and raising awareness is very important to us. If you are a member of the press, a blogger or a talented net-worker contact us and we will be happy to partner with you in a creative way!
If you would like to participate in any of the above capacities, please send an email to reuse@envearth.com and we will send you a detailed brief and guidelines on how to confirm your participation.
Spread the eco-friendly word today!
Feel free to share any ideas you think we might have missed by leaving a comment below.
Filed under: Speakers Forum
Filed under: Speakers Forum
Filed under: Speakers Forum
Filed under: Speakers Forum
Filed under: Speakers Forum
Filed under: Speakers Forum

Watch The REUSE Speakers Forum In HD on YouTube www.youtube.com/envearth
Kuwait City, Kuwait – 11th September, 2011-In anticipation of the upcoming REUSE 5.0 exposition in early 2012 (www.projectreuseme.com), The en.v Initiative, a leading organization dedicated to social responsibility in the Arab World and Dow released High Definition (HD) video footage of theREUSE Speakers Forum on YouTube (www.youtube.com/envearth) and launched an online awareness campaign to reach out to the general public and educate them on key environmental issues facing the Arab World.
Through videos of the forum, the general public will learn about the importance of sustainability as it relates to the private sector (ie. companies and corporations) as well as the public sector (government and semi-governmental institutions). The videos further highlight issues related to gas emissions, renewable energy, agricultural productivity, waste management, and water shortage.
“Raising awareness to help protect the Kuwaiti environment, and to encourage sustainable practices in the community are important to Dow. We understand that the health of our business is intertwined with the health of the communities we are a part of.” said Markus Wildi, Vice President of Corporate Development in Kuwait, and President of Dow Middle East.
“I hope that giving the general public access to video footage of these discussions has shed light on some of the challenges that we are currently facing in the region. We aspire for the REUSE Speakers Forum to be a stepping stone for many more discussions that will lead to a change in the way that corporations do business as well as the way that governments regulate them,” says Zahed Sultan.
The en.v Initiative’ recently organizedthe REUSE Speakers Forumat the Australian College of Kuwait (ACK) – championed by Dowas the Title Partner. The purpose of the forum was to promote a dialogue on sustainability in the region and spark a discussion on ways that can further put into perspective the challenges that the Arab world is facing regarding environmental issues.
Bringing together thought leaders, stakeholders and decision makers from Kuwait and across the globe, the panelists included Dr. Anne Wallin, Director of EH&S and Sustainability for Dow EMEA; Najib Saab, Editor-in-Chief of Al-BiaWalTanmia, Secretary General of the Arab Forum for Environment & Development (AFED) and President of MECTAT; Chad Boettcher, Senior Vice President of Social Innovation, Weber Shandwick; Captain Ali Haider, Vice President of Kuwait Environmental Public Authority (EPA); Dr. Lia Carol Seighart, Senior Environmental Economist, Regional Finance Coordinator MENA Region Sustainable Development, The World Bank; Dr. Sami Al-Yakoob, Chief Executive Officer of Gulf Environmental General Trading and Contracting Company (GETCO); and Tarek Sultan, Chairman and Managing Director of Agility.
The forum was mediated by the en.v Initiative’s CEO and Managing Partner, Zahed Sultan and was opened by a keynote speech from Markus Wildi, Vice President of Corporate Development in Kuwait, and President of Dow Middle East.
About REUSE
REUSE is an annual exposition that serves as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.
About en.v
en.v (a subsidiary of El Boutique Creative Group www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world. en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.
Read the REUSE official blog:
www.projectreuseme.com
Join en.v online:
www.envearth.com
Join the en.v Facebook Fan Page:
http://www.facebook.com/pages/env/265809271796?ref=ts
Follow us on Twitter:
www.twitter.com/env_initiative
Watch us on YouTube:
http://www.youtube.com/user/envearth
For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email :env@envearth.com
Web: www.envearth.com
Rosie Muhanna
Weber Shandwick Kuwait
Tel: 965 2232 2998
Email: rosie.muhanna@ws-mena.com
